There is something about gambling that encourages otherwise rational people to throw hundreds or even thousands of dollars away based on the literal roll of the dice, spin of the wheel, or draw of the cards. Casinos know this, which is why they invest a lot of time, money and security into their security systems. The place is filled with cameras that watch every table, every window and doorway and can be adjusted to focus on suspicious patrons by workers in a separate room full of banks of security monitors.
But what does it take to lure gamblers and keep them coming back? Many casino marketing strategies are based on emotional decisions, like the type of games you play and food/entertainment options. And it’s important to understand that what appeals to customers today may not necessarily be the same next year or ten years down the line.
In a time of ever-increasing competition for the attention of consumers, casinos must constantly find new ways to appeal to gamblers. In order to keep winning, they must understand what drives their audience and provide them with an experience that will satisfy their needs.